A CAMPAIGN TO AWAKEN HOPES AND DREAMS

We worked with Share the Warmth to drive their 25th anniversary capital campaign. We started by securing Marc Bergevin, GM of the Montreal Canadiens, as their spokesperson in order to intensify public awareness of their mission and key accomplishments.

The mandate included a re-positioning of their brand and the creation of micro site to house the campaign. We collaborated with DentsuBos on the development of a promotional video and radio spot. 

sharerthewarmth.ca