Lester B. Pearson Continuing Education
Lester B. Pearson Continuing Education came to us seeking a new strategic marketing orientation, including a new brand and digital presence.
An audit of their target consumer groups, a communications practices review, and through conversation with stakeholders led to the development of the "Doing is Believing" moniker that evolved into the pivot for LBPCE's new brand.
We wanted to focus the attention of the student on the experience of coming into being through a commitment to dedicated and impassioned action. That experience of self actualizing through engagement is the benchmark of LBPCE's trades and adult education programs that are hands on and student centric. Doing is Believing conveys the spirit of the tireless student who will mow down obstacles one by one to turn their passion into practice.