Trade it Forward
www.nfsb.me/tif / #Tradeit4ward
TRADE IT FORWARD was developed for New Frontiers Continuing Education as a socially minded brand deployment effort.
Our intention was to align their core values of helping young adults transform passion into purpose and express that through a relevant social change project.
We wanted their brand culture shift to have greater meaning within their learning centres and among their students, teachers, and support staff, while spilling outward into the surrounding communities. It was a chance for us to foster deeper connections. Show the immediacy and importance of what happens in the educational centres and how that translates into community wellness and vibrancy.
We conceived, created and oversaw all facets of the social change project, which included social media strategy and management, the development of a micro site, media relations strategy and outreach, sponsor engagement effort, and public launch event.