I got this in the mail today from a popular golf magazine that I subscribe to.
I tore it up and then chucked it in the bin. I also decided to send the VP of Consumer Marketing this letter in return.
What’s wrong with this picture aside from everything? I can’t imagine an effective strategy that lists alerting, halting form letter=winning adoring fans as a promising marketing tactic. “Sign up now or we will send you more notices.” You’re basically asking me to pay you to go away. A simple: “We miss you and we look forward to helping you play better golf” in plain handwriting would have sufficed. Why? Because it fosters connection and promotes authentic and empathetic communication; the power to put yourself in the place of your intended audience and ask yourself: “If I was Mark, what kind of letter would I like to get?”