If you’re trying to understand why your business matters, write its eulogy. Confronting the death of your business will give you insight into what makes it meaningful here and now.
If you want to increase the probability of a win, get to know that one thing that makes you unequivocally you; that one thing that everybody wants to be connected to through your company.
Everyone likes a Babushka doll, even though there are no real surprises about what’s in the middle. So, why the fascination with a big object that gets increasingly smaller and smaller but always stays relatively the same?
Everyone likes yes. Yes means you want my services, you want to buy my widget, you love me. For every yes we also accept that no is just around the corner. We relish the certitude, but it strangles our creativity.