The privilege of designing a menu for one of Montreal's most celebrated restaurants was not one we took lightly.

We had to solve the riddle of creating a single menu holder that could showcase the "kind of the same, but also very different" palettes of each of the two Tavern locations.

Through original photography and design, we conceptualized one menu folder that could be used at both locations by flipping it upside down. Our mission: Introduce patrons to both locations, properly situate them, and playfully showcase the unique and vibrant textures of each locale.

Sometimes, it seems, the only way to gain a fresh perspective on things and really get the creative juices flowing, is to stand on your head.