The Professional Networking for Caregivers came to us to help define their digital presence and create a website that was equal parts user friendly, intuitive and caregiver-centric with regards to style, tone and messaging.

The “I am a Caregiver” concept was developed to amplify the message that caregiving affects everyone at some stage in their life and that it’s a serious health challenge better faced together. The concept resonated beyond the web and was introduced into all marketing collateral.