New Frontiers School Board (NFSB) Continuing Education wanted to bolster enrollment and student engagement. Over a period of 12 months, we conducted an extensive communications audit, developed the blueprint for an online and offline marketing plan, and executed an entirely new digital and social media strategy and brand outlook.

From our discovery, we knew that the success of the brand hinged on fostering intimacy and dialogue between the school and its students. Whatever we did had to be honest, authentic and true to life.  We injected the brand with a very personal narrative that celebrated the common theme of overcoming adversity and breaking through despite obstacles; a story that so many of their students shared in common. “I Choose Me” and the “Journey begins with you” were conversational brand elements that nurtured the empathetic quality that were the hallmarks of a school that was very student centered.

We revitalized their social media presence through staff training and engagement, strategic content direction and social media marketing.

The website was built from the ground up and focused on reflecting a modern image that gave its users clear information, helped them make informed decisions about their future, and then act on those decisions through online conversion tools. We complemented student tools with community resources that would make the NFSB a valued asset to the communities it services. Site analytics are used to help refine content and define user experience in increasingly meaningful ways.

Equally important was our work helping NFSB shift the marketing culture at the school and discover their shared capacity to influence change through everyday inter-actions.